Tom Counsell
About Career Rates Contact

Tom Counsell

Engineering Leader | AI & Systems Architect | CTO

tomcounsell.com

linkedin.com/in/tomcounsell

github.com/tomcounsell

Available for consulting & leadership roles

Tom Counsell

Tom Counsell

Engineering Leader | AI & Systems Architect

LinkedIn GitHub Website

Professional Summary

Tom Counsell is an engineering leader who turns ambitious ideas into products at scale. Over 15+ years as CTO across fintech, AI, travel tech, and e-commerce, he has raised $3.5M+ in crowdfunding and investments, completed three successful exits, and built systems serving tens of millions of users. He bootstrapped his first startup — a social enterprise in Morocco's Sahara desert — to $1M+ revenue and 3,000+ jobs while serving as a US Peace Corps volunteer, training local leaders to take over before moving on. He went on to lead engineering at places like Agoda (Booking Holdings, NASDAQ: BKNG, 40M+ MAU) and Bumble Inc (NASDAQ: BMBL), while serving as CTO at multiple startups in between. Tom specializes in team-building, complex distributed systems, and rapid execution. He transforms engineering cultures through mentorship, accountability, and a bias toward shipping. As a leader, he balances empathy with personal responsibility, consistently building high-performing teams even under pressure — rebuilding an entire 8-person dev team in 6 months without missing a sprint. He is currently deep in AI agent architecture, building production multi-agent systems with PydanticAI and Model Context Protocol (MCP), including Valor — an open-source autonomous development system that is the primary contributor to its own codebase. Tom participated in Y Combinator (Remote Batch 2018) and StartupYard Accelerator (Prague 2018). He was an EOS Global Hackathon Finalist in Hong Kong 2018 and Sydney 2019. He holds a B.S. in Computer Science from Purdue University (2009) and an AWS Certified Solutions Architect certification (Singapore 2015). He was featured in the World Bank's World Development Report 2016 and in Fast Company (2015) for his work with Anou. Testimonials: Zac Stern (Bumble Inc): "An indispensable asset to our team.. the best engineer I've had the privilege of working with.. Tom fostered a positive and collaborative work environment, serving as a natural leader who inspired the entire team to strive for excellence." Francesco De Lisi (Woven Project, Toyota Inc.): "Tom has incredible personal, leadership, and technical skills... the best aspect of working with Tom is the quality and ease of management." Anthony Cannella (Blockchain Hub): "Tom cares. He's a force multiplier that makes everyone around him better... I highly recommend Tom as a leader." Ben Lakoff (Bankless Ventures): "Tom is not only a very talented developer, but a keen business leader... He instituted 'hack days' and design sprints that really encouraged innovation." Tom's leadership principles include: challenge the status quo and initiate new experiments, quietly lead by setting an example, promote an environment of open curiosity and fun, be first to admit being wrong, never back down from a challenge, take responsibility when others don't want to, ask for help all the time, give help to everyone who asks, first work smarter then work harder, to see a problem and stay quiet is to become part of the problem, with failure learn and never repeat, nothing is more valuable than your integrity.

Technology leader with 15+ years building engineering organizations from zero to scale across AI, fintech, travel tech, and e-commerce. Three exits, $3.5M+ raised. Rebuilt an 8-person engineering org inside a NASDAQ-listed company without missing a sprint. Currently building production multi-agent AI systems, including an open-source autonomous developer that ships its own code.

Core Competencies

Technical Leadership

Team Building, Agile/Scrum, Technical Architecture, Hiring & Mentorship, Strategic Planning

Backend & Data

Python, Django, Redis, ETL Pipelines, PostgreSQL, Real-time Systems, Blockchain, Web3

AI & Machine Learning

LLMs (Claude, GPT-4, Gemini), Model Context Protocol (MCP), PydanticAI, Agent Orchestration, Prompt Engineering, Multi-Provider Orchestration

Cloud & DevOps

AWS, Scaling Infrastructure, Microservices, API Design, React Native, Dart/Flutter

Professional Experience

PsyOptimal — CTO

2024 - Present

PsyOptimal is an AI-ready sports psychology platform founded by Dr. Wayne Chappelle and Bryan Fetzer. Dr. Chappelle is a licensed clinical and sports psychologist (ABPP board certified) who spent 20+ years at the Air Force Research Laboratory (AFRL), Wright-Patterson AFB, where he served as adviser to the Air Force Surgeon General and chief consultant to heads of Air Force major commands. His military research focused on psychological resilience in special operations battlefield Airmen and drone operator mental health. He is currently the Team Psychologist for the Oklahoma City Thunder (NBA), who won the 2025 NBA Championship with a 68-14 regular season record and the largest cumulative point differential in league history. Bryan Fetzer is a veteran coach and performance consultant with 30+ years in sports, including 20+ years coaching at NCAA Division I level and broadcasting for ESPN and ACC Network. The company is headquartered in Springboro, Ohio, founded 2023, early-stage (~7 people). The methodology originates from Dr. Chappelle's military psychological screening research — originally designed for Presidential aircrew, Special Operations Warfare personnel, and Air Force leadership — translated into sports and business contexts. Core assessments include ACE + Cohesion (team dynamics), Sports TACTICs (individual mental performance), Sports Wellness (burnout screening), and Professional TACTICs (business leadership). Reports feature color-coded results, trend analysis over time, and personalized "Pro Tips." The philosophy is mental performance optimization, not therapy. As CTO, Tom built the entire platform from the ground up — architecture, backend, data layer, and deployment. The platform is now at scale nationwide, serving thousands of students, athletes, and businesses. It ships in English and Spanish across professional sports, military, collegiate athletics, youth development, corporate performance, education, first responders, and ministry. Fully GDPR/CCPA compliant. Built on Python/Django with PostgreSQL on AWS. Dr. Chappelle co-authored "Heal Your Hurting Mind" (Zondervan/HarperCollins, Feb 2026) with NYT bestselling author Craig Groeschel.

The OKC Thunder's team psychologist had 25 years of military-grade assessment methods and no digital platform. Tom built one from scratch: a real-time scoring engine that benchmarks psychological profiles against team, league, and sport-wide norms. The Thunder won the 2025 NBA Championship in the platform's first full season. Now at scale nationwide, serving thousands of students, athletes, and businesses.

Python Django PostgreSQL AWS

Fuse — CTO

2024 - 2026

Fuse (formerly DeckFusion) is an AI-powered marketing intelligence platform headquartered in New York, NY. Co-founded by Jeff Cherkassky (CEO, 4x founder with one exit — Box Boulevard acquired 2018, formerly SVP Revenue at Hawke Media) and Jill Randell (COO, 13 years at Google in global partnerships and revenue operations, formerly VP Client Strategy at Found Search Marketing). The company started in 2023 as DeckFusion, focused on AI-generated presentation decks from marketing data, then pivoted in 2024 to a real-time marketing intelligence platform — an "AI operating system for growth marketing decisions." The core problem: marketing teams were manually pulling data from siloed platforms (GA4, Google Ads, Meta Ads, TikTok, LinkedIn Ads) into spreadsheets or BI tools, relying on data analysts to build dashboards, struggling with fragmented stale data that couldn't answer strategic "why" questions. Fuse connects directly to live marketing data sources with no ETL or batch sync, uses AI agents to auto-map metrics across platforms, and provides a natural language interface for complex performance questions. 400+ growth marketing teams on the platform with $470K contracted ARR as of Q1 2026, with visibility to $1M by June 2026. Largest client is Ziff Davis (CNET Group, 375M impressions). 8,957 live data sources connected. Official Shopify Partner. SOC2 and GDPR compliance in progress. Raising $100K bridge at $8M cap ahead of Seed round. Target segments: agencies managing multiple client accounts, in-house marketing teams, and enterprise teams across multiple brands. Advisory board includes Bill Macaitis (former CMO at Slack and Zendesk, SVP Marketing at Salesforce), Chris Copeland (former CEO of GroupM Search/WPP), Claire Capeci Sucre (President of Arnold, former Global President of Retail at JWT/WPP), and Julian Zilberbrand (Global Head of Data Solutions at Paramount and LG). Team of ~10 people, angel-funded/bootstrapped. As CTO, Tom architected the entire system using PydanticAI and Claude MCP servers for data orchestration, building and leading all engineering. He pioneered the MCP server pattern for dynamic tool generation months before Anthropic released their industry standardization — connecting Google Analytics, Google Ads, and Meta APIs through auto-generated tool interfaces. Engineered a "zero hallucination" guarantee through verified data pipelines, critical for enterprise customers making business decisions. Developed a PromptTemplate system that achieved 40% token reduction, directly cutting API costs. Led from zero to production MVP in 6 months with enterprise-ready multi-tenant architecture. After Tom's tenure as CTO, the platform continued scaling to $470K ARR. Paul Tuck was promoted to Principal Engineer. Technologies: Python, PydanticAI, OpenAI, Anthropic Claude, AWS, Next.js, Redis, prompt engineering, data pipelines.

Marketing teams were drowning in siloed data across Google Analytics, Ads, and Meta. Tom took the platform from zero to production MVP in 6 months, pioneering MCP server patterns before Anthropic's standardization. Built the data verification layer that eliminates AI hallucinations. The platform now serves 400+ teams at $470K ARR, including Ziff Davis.

PydanticAI MCP Claude Next.js Redis

Bumble Inc / Official — Head of Engineering

2022 - 2023

Official is "The Relationship App" — a couples-focused product that was acquired by Bumble Inc (NASDAQ: BMBL) to become part of Bumble Studio. Tom joined Official as tech lead before the acquisition, then led all technology through the Bumble acquisition process, supporting the founder with his exit. He transitioned from Technical Advisor (Oct 2022 - May 2023) to Head of Engineering (Apr - Dec 2023), based remotely in Greater London. Post-acquisition, he led a complete technical transformation: rebuilding the entire 8-person dev team in 6 months while maintaining product velocity — zero missed sprint commitments throughout the transition. He was the hiring manager for full replacement of the London-based dev team. Tom integrated data pipelines for the BI and Finance departments that reduced report latency by 75%, enabling real-time business intelligence for the first time. He managed the technical handover of the React Native app (serving 100K+ monthly active users) to Bumble Inc's engineering organization, aligning the startup's engineering practices with the NASDAQ-listed parent company's operational standards and compliance requirements. Implemented Scrum methodology throughout. Testimonial from Zac Stern at Bumble Inc: "an indispensable asset to our team.. the best engineer I've had the privilege of working with.. Tom fostered a positive and collaborative work environment, serving as a natural leader who inspired the entire team to strive for excellence." Technologies: React Native, data pipelines, scaling infrastructure, gen AI, Scrum.

Tom joined Official as tech lead, then led all technology through the Bumble acquisition, supporting the founder's exit. Post-acquisition, he rebuilt the entire 8-person engineering team in 6 months with zero missed sprint commitments, handed the React Native app (100K+ MAU) over to Bumble's org, and integrated data pipelines that gave the business real-time visibility for the first time.

React Native Data Pipelines Team Building

Simplenight — Cache Architect

2021 - 2024

Simplenight is a B2B2C global distribution platform for travel and in-destination experiences, founded by Mark Halberstein (CEO) in 2013. Halberstein has 20+ years in technology, travel, hospitality, and finance — previously JP Morgan Investment Bank, Allied Partners, and founder of a luxury concierge company serving corporate clients and celebrity clientele. Headquartered in Miami, Florida. The platform offers a universal API and white-label booking engine with 10+ million bookable products across 5,000+ cities in 191 countries, spanning 30+ categories: accommodations, flights, rental cars, tours, attractions, events, dining, nightlife, wellness, parking, and more. In February 2023, Simplenight signed a multi-year strategic technology agreement with Sabre, gaining access to Sabre's travel content (air, lodging, NDC) and exclusive use of Sabre Virtual Payments. The company has raised $11.6M over 2 rounds (seed 2018, Series A June 2020) from investors including Endeavor Miami, Beresford Ventures, Florida Funders, Nima Capital, and Plug and Play Tech Center. ~25 employees, ~$3M revenue in 2024. Competitors include Hotelbeds (HBX Group), Amadeus, Travelport, Livn, and Holibob. As Cache Architect, Tom designed and built a custom Redis-based caching system for 700K+ hotels worldwide, sitting between GDS data feeds and the consumer-facing API. The system engineers real-time ETL processing handling 70GB/min of rates and availability data from multiple GDS providers — ensuring pricing and availability data stays fresh while keeping response times under 100ms. This architecture reduced API response times by 85%, enabling sub-100ms booking flows that dramatically improved conversion rates. Tom implemented geospatial indexing for location-based hotel search across the full global inventory. Technologies: Redis, ETL systems, geospatial databases, scaling infrastructure.

Hotel pricing changes constantly, and Simplenight's system couldn't keep up with real-world rate updates. Tom designed a Redis caching layer for 700K+ hotels worldwide, processing 70GB/min from multiple GDS providers. Response times dropped 85% to sub-100ms, keeping prices accurate across the platform.

Redis ETL Systems Geospatial

Intelligent Trading Foundation — CTO

2017 - 2020

Intelligent Trading Foundation (ITF) is a fintech company serving cryptocurrency and alternative asset traders, based in Prague, Czech Republic (Jan 2017 - Aug 2020). As CTO, Tom led a team of PhDs to build the entire platform. The "Signals" platform pairs traditional market trading concepts with pattern recognition and machine learning capabilities — price prediction and sentiment analysis models covering 200+ cryptocurrencies with real-time market analysis. The "Portfolio" platform enables tracking and auto-rebalancing of digital assets and currencies, managing $10M+ in aggregate digital assets. The company served 50K+ active crypto traders. The entire codebase was open-sourced across 22 repositories (github.com/IntelligentTrading) with contributions from multiple developers. The company's research and education initiatives dove deep into fundamental analysis of decentralized networks, establishing thought leadership in the emerging crypto trading space. Technologies: Python, blockchain, machine learning, deep learning, neural networks, AI, statistical data analysis.

Led a team of PhDs to build an ML-powered trading signals platform covering 200+ cryptocurrencies with price prediction, sentiment analysis, and portfolio auto-rebalancing managing $10M+ in digital assets. Grew to 50K+ active traders and open-sourced the entire codebase across 22 repositories.

Machine Learning Python Open Source

Blockchain Hub Prague — Founder & Executive Director

2017 - 2019

B Hub Prague was a blockchain startup incubator in Prague's Karlin financial district, providing shared office space (40 desks in a fully serviced 220sqm office), mentorship, funding connections, and legal support to early-stage companies. Tom founded and led the incubator as Executive Director (part-time, Sep 2017 - Oct 2019). The incubator supported 20+ early-stage blockchain companies, whose members collectively raised $6M+ in seed funding through ICOs and traditional VC. Notably, B Hub took no equity from member startups. Tom built partnerships with local incubator and accelerator programs and university entrepreneurship centers. He organized 100+ weekly education events led by volunteer advisors from established blockchain projects, ran a Founders Club for first-time entrepreneurs, and facilitated Design Sprints 2.0. Active advisors covered legal, finance, Czech accounting, blockchain technology, and mobile apps.

Prague's blockchain scene needed infrastructure for founders, not just meetups. Tom founded an incubator that supported 20+ early-stage companies whose members collectively raised $6M+ in seed funding. Ran 100+ education events, took no equity from member startups.

Incubator Mentorship Fundraising

Agoda — Senior Engineering Team Lead

2016

Agoda is a Booking Holdings property (NASDAQ: BKNG) and Asia's leading online hotel reservation service with over 40 million monthly active users across 39 languages, based in Bangkok, Thailand. Tom joined as Senior Engineering Team Lead (Jan - Sep 2016) to work on the non-hotel accommodations team (Airbnb-style vacation rentals). While in this role, he separately prototyped and pitched a greenfield customer service product to the executive staff. The concept secured C-level buy-in, was widely accepted, and was spun into a dedicated 15-person department within 4 months. That department went on to transform customer engagement across Agoda's 40M+ MAU in 39 languages, opening new operational efficiencies. Tom's own team focused on the non-hotel accommodations vertical, recruiting senior developers to create an agile, high-energy engineering team. Technologies: messaging, chat, AI, API design, product architecture, scaling infrastructure.

While leading a team in Agoda's non-hotel accommodations department, Tom separately pitched a greenfield customer service product to the executive staff. It was greenlit and spun into a dedicated 15-person department that went on to improve customer engagement across Agoda's 40M+ users.

Product Architecture API Design Scaling

Anou — Cofounder & Technical Director

2012 - 2015

Anou is Morocco's largest artisan e-commerce platform, founded on the vision that online marketplaces can empower talented artisans to run successful businesses despite low levels of education. Tom co-founded the company with Dan Driscoll while serving as a US Peace Corps volunteer, living in Morocco's Sahara desert for 2 years and learning Arabic — an incredible test of perseverance and resourcefulness. As Technical Director, he led the IT strategy, building a Python/Django platform that connected Moroccan artisans directly to international buyers and eliminated middlemen. He pioneered a language-free mobile commerce UX designed for artisans with varying literacy levels, enabling them to manage their own inventory and sales through the app. This was achieved through extensive human-computer interaction (HCI) research, performing studies to iterate on culturally-responsive design based on environmental and cultural factors specific to rural Morocco. Tom bootstrapped the platform to profitability using Agile Development methods as a Lean Startup. Today, Anou does $1M+ in annual sales and is the largest artisan e-commerce site in North Africa. Together with founder Dan Driscoll, they empowered the community to become the largest national cooperative in Morocco. The economic impact includes creation of 3,000+ jobs, primary schools, community orchards, and health and wellness programs in rural communities. Critically, Tom trained local Moroccan leaders to replace himself and all leadership staff, ensuring the organization could sustain itself as a locally-led and locally-run nonprofit — in line with the founding vision for long-term sustainability and community ownership. Technologies: Python Django, e-commerce, HCI research, AWS S3, Telerivet, Cloudinary, Sendgrid, Etsy and eBay APIs.

While serving as a Peace Corps volunteer in Morocco's Sahara, co-founded what became the country's largest artisan e-commerce platform. Designed a language-free mobile UX so artisans — many of them illiterate — could run their own businesses. Scaled to $1M+ annual revenue and 3,000+ jobs, then trained local leaders to take over so the organization could sustain itself as a Moroccan-led nonprofit.

Python Django HCI Research Social Impact

Additional Roles

Additional concurrent roles: (1) Strategic Advisor at Chainstarters (chainstarters.com, Portland, Oregon, May 2018 - Present) — Chainstarters makes Web3 easy for brands and marketplaces, offering a no-code platform for web3 applications including NFT sites and ticketing apps. Tom serves as strategic advisor and authored the technical whitepaper. Technologies: Web3, React, React Native, SaaS. (2) Owner of Yudame (yuda.me, Mar 2019 - Present) — Yudame is a mission-driven software consultancy that only partners with founders building software that creates lasting value in people's lives. Projects include finding kidney donors, helping insomniacs fall asleep, repetition-based language learning, newsletter summaries, AI agents, and a flower delivery service (mondayflowers.org) in Chiang Mai, Thailand. Tom also runs research.yuda.me for technical research and ai.yuda.me for AI applications and experiments in production. Earlier career not shown on resume: (3) CTO at Aztrana AG (Oct 2015 - Apr 2018, Zug, Switzerland) — a social media startup aimed at teaching the world how to understand and serve you. (4) Owner and Chief Engineer at Incorporeal Ltd. and Noble Software Foundation (2015 - 2018, Hong Kong SAR) — product and engineering consulting for early-stage startups and social enterprises. Largest client grew revenue +600% in 2 years without increasing staff count thanks to process automation and reliable software. That company was sold in 2018. Products included CopyKnot (website copy and photo duplication monitoring) and the Natural Selection Promotions Campaign Management Platform (natural and organic in-store demos coast to coast). (5) Startups Advisor at International Study Programs (2018 - 2019). (6) US Peace Corps Morocco Volunteer (Mar 2012 - May 2014) — representing the United States to identify opportunities for small business development in Morocco, America's largest trade partner in North Africa. Influenced social changes through consulting and teaching in urban and rural locations. Built economic capacity in underprivileged areas. (7) Architect and Lead Developer at Nectar (Oct 2011 - Mar 2012, Indianapolis) — a recruitment platform startup for Healthcare IT. Built the entire back-end and front-end stack. Designed a matching and ranking algorithm using advanced mathematics to pair candidates with jobs. (8) Developer at Bluefish Wireless (Jan 2010 - Mar 2012, Zionsville, IN) — developed web applications in Cold Fusion and Ruby on Rails. Led a cross-department think-tank for process improvement. Redesigned transactional email system for stability and scalability. Created a training program that eliminated 500 hours of busy work per year. (9) Teaching Assistant at IUPUI (Jan 2008 - Dec 2009). (10) Research Assistant, Neuroimaging at Indiana University School of Medicine (Jul - Oct 2009) — improved software for scanning human brains and generating 3D visualizations for doctors. (11) Researcher at Griffith University Image Processing Lab (Aug - Nov 2008, Brisbane, Australia) — medical imaging, blood vessel segmentation in retinal scans.

Strategic Advisor @ Chainstarters

May 2018 - Present | Asset tokenization platform, technical whitepaper author

Owner @ Yudame

Mar 2019 - Present | Mission-driven software consultancy

Featured Project

Valor (github.com/tomcounsell/ai) is an open-source autonomous development system — an AI coworker that executes full software development lifecycles independently. Unlike AI coding assistants that generate code on demand, Valor is a persistent agent with its own identity, machine, memory, and professional judgment. It communicates via Telegram as a regular user account, receives work assignments, and autonomously plans, builds, tests, patches, reviews, documents, and merges code — only escalating when genuinely blocked. The system is built on the Claude Agent SDK with Python (~4M lines), actively developed since September 2020 with 2,300+ total commits. Valor itself is the primary contributor (1,970 commits vs 351 from Tom Counsell), demonstrating that the system meaningfully develops its own codebase. Architecture highlights: (1) Full SDLC pipeline with 10+ composable stages (Plan → Critique → Build → Test → Patch → PR Review → Docs → Merge → Deploy), each implemented as a distinct skill. (2) Multi-agent orchestration via the P-Thread pattern — spawning parallel sub-agents, chaining sequential work, fusing results, and running nested agent hierarchies. (3) Subconscious memory system using bloom filter-based recall with importance-weighted records, decay over time, and outcome-based reinforcement — memories surface automatically during work without explicit retrieval. (4) Self-healing infrastructure with 5-level crash escalation (restart → kill stale → clear locks → revert commit → alert human), a bridge watchdog, and crash tracking with git commit correlation. (5) Daily autonomous maintenance ("Reflections") — a 14-unit pipeline running at 6 AM that handles legacy code scanning, log review, documentation audits, behavioral learning, and auto-generated daily reports filed as GitHub issues. (6) 35+ skills/commands, 30+ local Python tools (browser automation, image analysis, SMS reading for 2FA, memory search, code impact analysis, etc.), and MCP integrations with Sentry, Notion, GitHub, and Google Workspace. (7) Autoexperiment framework that iteratively optimizes its own prompts through measured experiments. (8) Session isolation with per-work-item git worktrees and task lists enabling true parallel work. Tom's clients deploy Valor as a team member on their engineering teams — it receives assignments, ships code, and reports outcomes. The system embodies a "build the system that builds the system" philosophy, with a stated goal of zero-touch autonomous delivery where agents ship verified results while the human sleeps.

Valor — Open Source Autonomous Development System

2020 - Present

Most AI coding tools generate snippets on demand. Valor runs full development lifecycles autonomously: planning, building, testing, reviewing, and merging code without step-by-step supervision. Built on the Claude Agent SDK with 35+ composable skills, self-healing infrastructure, and a memory system that learns from past sessions. Valor is the primary contributor to its own codebase (1,970 of 2,300+ commits) and is deployed by clients as an independent member of their engineering teams.

Claude Agent SDK Python Multi-Agent Systems Open Source

Open Source & Research

AI Projects

Open source AI experiments, agent frameworks, and tooling

github.com/tomcounsell/ai

Research

Technical research and deep-dives through Yudame

research.yuda.me

AI Lab

AI applications and experiments in production

ai.yuda.me

Education

  • Purdue University

    B.S. Computer Science, 2009

  • AWS Certified Solutions Architect

    Singapore, 2015

Highlights

  • Y Combinator, Remote Batch 2018
  • StartupYard Accelerator, Prague 2018
  • EOS Global Hackathon Finalist, Hong Kong 2018 & Sydney 2019
  • Featured in World Development Report 2016, World Bank
  • Featured in Fast Company, 2015
  • US Peace Corps, Morocco, 2012-14
"An indispensable asset to our team... the best engineer I've had the privilege of working with. Tom fostered a positive and collaborative work environment, serving as a natural leader who inspired the entire team to strive for excellence."
— Zac Stern, Bumble Inc
Back to Portfolio Connect on LinkedIn
Yudame Rates LinkedIn Wellfound GitHub Stack Overflow Telegram
View Source

© 2025 Tom Counsell